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When it comes to search engine optimisation for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.

In this article we’re going to look at some easy things you can do to start your website’s SEO

SEO Basics

Some of the most important elements for search engine optimisation happen on your own website. Here are the bare minimum on-site optimisation elements you should put on each of your website’s main pages, including and especially the homepage.

Don’t over do it.

Before you start you need to know Google will penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimisation, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimise for those.

Title Tag

The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between thetags near the top of the HTML code for the page.

Meta Description

The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.

Using WordPress if you use WordPress on your own domain, you are in luck. Adding title tags and meta descriptions to your pages is easy using free plugins such as All in One SEO, Platinum SEO, Rank Math and SEO by Yoast.

Additional On-Site SEO Elements

While the title tag and the meta description are the most important SEO elements, they are not the only ones. Be sure to incorporate the following into your website’s page content for further search optimisation.

  • Internal Links – Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content.
  • Using header tags helps both readers and search engines break up your content into digestible sections.
  • Image Name & ALT Tags – If you use images on your website, you should think of good keywords for both the image name and the alt tag. On the first image within the post, we use  On Site as the goal is to optimise it for the keywords on-site search optimisation. This helps search engines find good images for their image search based on the keywords specified.
  • Occasionally making text bold will make reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.

The key to pleasing both search engines and visitors is to have quality content on our website. Quality content can include a variety of things including, but not limited to, the following.

  • Blog Posts
  • Industry Articles
  • Tutorials & How To Guides
  • Videos
  • Podcasts
Off-Site Optimisation

There are three types of links to make this type of SEO.

  • Organic Links – These are links you don’t have to ask for, and they are the best kind.
  • Whitehat – This basically stands for good, quality link building (the kind you should strive for).
  • Blackhat – This stands for spam, low-quality link building (the kind you should avoid).
How Google+ Can Help with Rankings

If your aim is to dominate Google, then you should make sure you join Google+.

  • Create a Google+ personal profile and business page.
  • Recommend the website you want to rank well in search results by giving it a +1, sharing the website on your profile and/or page as a status update, and linking to it in your profile information under recommended websites.
  • Fill out your profile information completely to make others want to connect with you.
  • Check your settings and make sure that your profile information is public along with your status updates.
  • Share other interesting updates on your profile so it doesn’t look too self-promotional.
  • Start connecting with people who you want to see your website in search results. Use the search box on Google+ to find people to connect with and add them to your circles. Hopefully, most will add you back.

Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results.

If you want some recommendations of tools to take you though this process or you wish to hire a professional to do this for you contact us 020 8864 4444

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